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Media Release

 

SHOP LOCAL: HOMEGROWN LABEL AIDE DE CAMP LAUNCHES AT TANGS

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Singapore, SINGAPORE, 15 October 2015 – There’s now one more good reason to shop in your own backyard. Local label, Aide de Camp, has hit the shelves at TANGS at Tang Plaza. Known for its innovative bags designed for modern women, the brand will be offering its current collections and new additions at Level 2 of Tang Plaza over a period of four months.

Founder and designer, Michele Ng, says: “We are passionate about creating smart and stylish ways to carry for the busy woman on-the-go. As a young local brand, we are excited to partner TANGS to offer our versatile designs to ladies who want their bags to look good and work even better.”       

Aide de Camp bags were originally created as a hybrid carrying solution for fashionable female photographers. All its bags are made with premium lightweight materials, well-organized interiors and fitted with extreme comfort straps. These nifty features have earned Aide de Camp a following even amongst non-photographers, who buy them for work and travel, or even as diaper bags.  

Shoppers can look forward to a variety of styles for different needs and occasions. The brand’s classic series features premium nylon and genuine leather trim – the perfect complement for a work wardrobe or a nice dinner out. Its latest collection, the Nadine, offers a casual-chic style with minimalist totes that hold your laptop, gym essentials and more. All of its bags come with a removable padding box that holds camera gear or doubles up as an adjustable bag organizer. 

In line with its philosophy of designing with its customers’ needs in mind, Aide de Camp invites shoppers to share what they’d like to see in future collections. To find out more, visit www.ADCbags.com

About Aide de Camp

Aide de Camp’s mission is to create smart and stylish bags for the modern woman. Each of its bags combines premium materials, sleek designs and practical features for easy carrying. Aide de Camp launched in 2013 with a line of camera handbags. It has since been the choice for fashion-forward female photographers, bloggers and designers. Based in Singapore, Aide de Camp’s products are available on www.ADCbags.com and through selected retailers worldwide.

AIDE DE CAMP LAUNCHES ITS FIRST COLLECTION: THE LITTLE BLACK DRESS OF CAMERA BAGS

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Designed for photography lovers, Aide de Camp presents its first premium collection of chic and functional camera bags for everyday wear. The brand’s aspirations are rooted in the role of the ‘aide-de-camp’ – French for camp assistant, the foremost personal aide to a high-ranking official. ADC bags are resilient, practical and stylish companions for any occasion.

The first collection: camera bags

Aide de Camp’s first series features smart premium camera bags in sleek silhouettes for practical living. All in black, the collection represents the little black dress of camera bags – a stylish staple that matches everything. ADC’s classic designs for the modern woman work for any event, with easy-to-reach compartments for cameras and essentials.
 
Instead of the heavy, unnecessary materials and bulky structures of many photography bags available today, Aide de Camp’s collection presents camera bags that are lightweight and water resistant, with a deluxe leather trim and understated hardware.

About Aide de Camp

Recognizing a gap in the market, founder Michele Ng worked to design products that photographers and hobbyists can take to work, fashionable events and trips away that transition from day to night. Where many contemporary camera bags focus on either practicality and comfort or modern design with little space for daily essentials, ADC bags are functional, spacious and stylish.

Aide de Camp combines innovative design with captivating versatility to create timeless products for busy lifestyles. In response to the impracticality of juggling a collection of bags for both photography equipment and personal items on a daily basis, ADC designs premium carryall bags that are practical and chic.  

ADC’s stylish bags allow for the safe and discreet carrying of photography equipment. With removable padding, the camera bags are also easily converted into fashionable regular bags. All Aide de Camp designs feature a removable crossbody strap with a soft neoprene center for maximum carrying comfort.

Aide de Camp’s design philosophies are based on creating smart and practical solutions for the photography enthusiast with a busy lifestyle. Pack everything in one bag and go!

The first collection is now available online at http://www.ADCbags.com.

For more information or to interview the founder, contact media[at]ADCbags.com.