It all started when Michele Ng, our founder, couldn’t find a stylish camera bag that fit her carrying needs. She soon realized that she was not alone as she noticed women resorting to wrap their DSLR or mirrorless cameras in scarves to bring out in their regular bags. Many of her friends and family were also complaining about their regular handbags – that they were too heavy, impractical and uncomfortable to carry everywhere.
With the mantra learnt from her mum, “if you can’t find it, make it”, Michele spent two years researching, testing and perfecting designs and materials. In end 2013, she launched Aide de Camp’s first collection of classic nylon camera bags that marry versatility, functionality and style. The perfect companion for days with a camera, as well as days without.
You juggle multiple hats in life and so should your everyday bag. Whatever you are busy with in life, our multi-functional bags adapt to your different needs.
Originally designed for photography, our bags are also popular with women without cameras who buy them for their practical features and daily use. This inspires us to create solutions not only for the photographer, but also the mum, the working professional, the artist, and more.
Each of our bags feature lightweight and water-resistant exteriors, extreme comfort straps, removable padding and multiple pockets for organization. We bring our designs to life with the best materials sourced from around the world, including premium Korean nylon and canvas from Europe.
We design with you in mind. Our well-loved bags are the result of hearing from amazing women everywhere on how they carry and what they’d like to see. Aide de Camp is French for camp assistant, the personal aide to a high-ranking official. We exist to create smart bags that assist you in juggling life’s challenges. Stylish, easy to carry and practical. So you can enjoy life with one less worry.