On World Gratitude Day, the team at Aide de Camp are taking some time out to celebrate the big and little things in life that we are thankful for, as well as to give back to society in a small way.
Aide de Camp started out as a small dream by founder Michele Ng to create handbags that were practical and stylish for women with cameras.
From the beginnings of camping out at her friend's apartment while attending tradeshows overseas, to showing bag samples from the trunk of a car to retail partners, ADC is now represented around the world by various retailers and has sold bags to customers globally.
Little by little, the company has grown into an international brand, with women carrying ADC bags for travel, work, play and even as diaper bags!
As a start-up and now a small team of three, we are most grateful for the support from our customers, suppliers and families in our journey. We've learnt a lot and tried our best to do what we can for our customers and partners. We've poured in our savings to create bag after bag based on what we've heard from you.
Our greatest encouragement is receiving unsolicited messages and emails from customers on how happy they are to have their ADC bags and how they love using it!
We hope to grow Aide de Camp and to continue creating great products for women around the world. We also believe in the importance of supporting fellow women to develop opportunities of their own through education and enterpreneurship.
In conjunction with World Gratitude Day, we hope to give back to the greater community in whatever way we can.
We will be donating 20% of profits from sales on www.ADCbags.com and our Amazon store from 21 Sep to 4 Oct (Singapore time) to Tostan - an African-based organization working directly with rural communities leading their own development.
We love what they are doing in empowering women and girls through education and developing them to take up leadership roles in the community.
We encourage you to take some time out today to reflect on what you're grateful for. Feel free to share it with us and drop us a note.
If you're in on our efforts as well, do join us in giving back today.
With much love,
The ADC team
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